Privacy policy

This is a business-oriented version that is much more appropriate for a Shopify ecommerce site using Google Analytics, Meta Pixel, Klaviyo, and Shopify Payments. You should still have an attorney review it if you want legal certainty, but this is significantly stronger than the template you started with.

Privacy Policy

Effective Date: June 12, 2026

Privacy Policy for Topher Straus Fine Art, LLC

Topher Straus Fine Art, LLC ("TSFA," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.topherstraus.com, purchase artwork, subscribe to our communications, or otherwise interact with our website and services.

If you have questions regarding this Privacy Policy, please contact us at:

Email: topher@topherstraus.com

Information We Collect

Information You Provide to Us

We may collect personal information that you voluntarily provide, including:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Payment information

  • Information submitted through contact forms

  • Information provided when subscribing to our newsletter

  • Information related to purchases, inquiries, or customer support requests

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Pages viewed

  • Referring and exit pages

  • Date and time of visits

  • Clickstream and website interaction data

This information helps us improve our website, understand visitor behavior, and enhance the user experience.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve website functionality, analyze traffic, personalize content, and support marketing efforts.

Cookies may be used to:

  • Remember user preferences

  • Maintain shopping cart functionality

  • Measure website performance

  • Analyze visitor behavior

  • Improve advertising effectiveness

You can control or disable cookies through your browser settings. Disabling cookies may affect certain features of the website.

Analytics and Advertising

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics may collect information about your device, browsing activity, and website usage through cookies and similar technologies.

For more information about Google's privacy practices, visit:

https://policies.google.com/privacy

Meta Pixel

We use Meta Pixel (formerly Facebook Pixel) to measure advertising performance, understand website activity, and improve the relevance of advertisements displayed on Meta platforms.

Meta may collect information regarding your interactions with our website in accordance with its own privacy policies.

For more information, visit:

https://www.facebook.com/privacy/policy

Email Marketing

We use Klaviyo to manage email communications and marketing campaigns.

If you subscribe to our mailing list, we may send emails regarding:

  • New artwork releases

  • Exhibitions and events

  • Artist updates

  • Promotions and special offers

You may unsubscribe at any time by clicking the unsubscribe link contained in our emails or by contacting us directly.

Orders and Payments

Our online store is powered by Shopify.

When you make a purchase, Shopify processes your order and payment information. Payment information is handled through Shopify's secure payment systems and payment processors.

We do not store complete credit card information on our servers.

For more information regarding Shopify's privacy practices, please visit:

https://www.shopify.com/legal/privacy

How We Use Your Information

We may use your information to:

  • Process and fulfill orders

  • Communicate with you regarding purchases or inquiries

  • Provide customer support

  • Send newsletters and promotional communications

  • Improve our website and services

  • Analyze website performance and visitor behavior

  • Prevent fraud and unauthorized activity

  • Comply with legal obligations

Sharing of Information

We do not sell your personal information.

We may share information with trusted third-party service providers who assist in operating our business, including:

  • Shopify

  • Google Analytics

  • Klaviyo

  • Meta

  • Payment processors

  • Shipping and fulfillment providers

  • Professional advisors and service providers

These third parties may only use information as necessary to provide services on our behalf or as required by law.

Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders and services

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

When information is no longer required, it will be deleted or anonymized where reasonably practicable.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to:

  • Access personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Opt out of certain marketing communications

To exercise any applicable privacy rights, please contact us at topher@topherstraus.com.

Children's Privacy

Our website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that personal information has been collected from a child under 13, we will take reasonable steps to remove such information.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of those websites. We encourage users to review the privacy policies of any third-party sites they visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date. Continued use of the website after changes are posted constitutes acceptance of the revised policy.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Topher Straus Fine Art, LLC
Email: topher@topherstraus.com
Website: www.topherstraus.com

One additional point: because you use Google Analytics, Meta Pixel, and Klaviyo tracking, I'd strongly recommend also having a cookie consent banner. Even if most of your customers are in the U.S., it's becoming standard practice and provides additional protection if visitors come from states with privacy laws or from Europe.